The Dunkin Brands Company - 1837 Words

Introduction The Dunkin’ Brands company was founded in 1950 in Quincy, Massachusetts by William Rosenberg. However, it wasn t always known as the iconic name that we know of today. For the first two years of its life, from 1948-1950, the store was named Open Kettle (M.Seid, 2016). Shortly after opening his first store, Mr. Rosenberg recognized that a majority of his sales were from coffee and donuts, and not his other pastries. In order to sell more donuts and coffee, which made up almost 40% of the business, Mr. Rosenberg decided to change the name to Dunkin’ Donuts which later became incorporated as Dunkin’ Brands. After almost a decade of successful independent business, Dunkin’ Brands decided to offer franchises in 1960. At this†¦show more content†¦As of December 2016, the Dunkin coffee brand has become a clear leader in the coffee market and now controls over 25% of the market share in America and about 14% of the International coffee market. This makes them second to the next biggest brand, Starbucks at 42% (Ycharts.com, 2017). Within this report, the focus will be on the premium coffee offer and its further expansion into the international Australian market. We’ll explore historical financial statements, demographics of the Australian market, it’s coffee consumption and also make projections on the success of expanded operations. Financial Stability Analysis Dunkin’ Brands is well placed in the coffee market and continues to show financial stability and continued positive growth within the past five years. With high margin coffee sales of more than 50% (Dunkin’ Brands, 2017) and a clear presence in the premium coffee market, Dunkin’ Brands has demonstrated their ability to run a successful organization. Over the past five years, between 2012 and 2016, Dunkin’ Brands has experience a growth rate of nearly 26%. Additionally, the 2016 operating income of Dunkin’ Brands was nearly $400 million. Although theses values in them self is not a clear indicator of performance, they do help to illustrate that the company is fairly large with considerable recurring revenue. The company has also shown positive dividend returns to its investors with a year over year return ratio ofShow MoreRelatedDunkin Brand Has Transformed Its It Security Department Of Any Company1324 Words   |  6 PagesThe Security department of any company can be seen as the department that says ‘no’ because they are the ones who usually put the axe down on ideas. As stated in the article about Dunkin Brands, â€Å"Security departments have long been thought of as a place where ideas go to die,† This idea has been planted well into the minds of workers in every division of almost any busine ss. 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